Brand Kit
Logos
Our typographic signature uses custom letterforms inspired by the curves and shapes of our famous mascot, Duo. Look closely and you'll see that the flick on the "g" mirrors Duo's expressive eyebrows.
The logotype can be used in one of three colors: feather green, white, or gray.
- For print and vector quality download "AI" or "EPS"
- For web projects download "PNG" or "SVG"
Brand Colors
Hex:
#231f20
RGB:
35, 31, 32
Hex:
#e5a623
RGB:
229, 166, 35
Hex:
#2b2b2b
RGB:
43, 43, 43
Hex:
#4a4a49
RGB:
74, 74, 73
Hex:
#9fa1a4
RGB:
159, 161, 164
Hex:
#d8671f
RGB:
216, 103, 31
Hex:
#db8423
RGB:
219, 132, 35
Hex:
#ffcc33
RGB:
255, 204, 51
Hex:
#f9e65a
RGB:
249, 230, 90
Hex:
#f0eab8
RGB:
240, 234, 184
Fonts
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Boilerplates
Boilerplate content is our brand’s approved, go-to description: a consistent block of copy that explains who you are, what you do, and what makes you different. It’s used across press releases, partner materials, sales collateral, and other marketing channels to keep messaging aligned, accurate, and recognizable wherever your brand appears.
Headline
Putting beer into geeks since 1996.
Headline
Rate. Talk. Respect. Beer.
About Us
Founded in 1996 by the Alström Brothers, BeerAdvocate (commonly referred to as “BA”) is one of the oldest and largest online communities of beer geeks and industry professionals dedicated to supporting and promoting beer. And, using Respect Beer as our motto, our original goals remain true today:
- Wake the masses to better beer options.
- Give beer consumers a voice and empower them to learn, share, and advocate.
- Rally our community to support the beer industry.
- Put the Respect back into Beer.
Today, BeerAdvocate is widely considered the go-to beer resource for millions of consumers each month, the benchmark for beer reviews, and the voice of the beer geek.